Five Minutes With Sarah Watkinson-Yull

Jul 23, 2015|5:36 am

Five Minutes With Sarah Watkinson-Yull

In our new series launched previous month on the blog, we feature the young, eclectic and versatile talent that drives AtMayfair. In the first chapter of this series, we spoke with the beloved brand Guava’s Founder, Ines Caleiro. In this second segment, we are putting the spotlight on the dynamic designer and founder of Yull Shoes – Sarah Watkinson-Yull.


She is young and passionate about her brand, yet her designs aren’t the kinds that change with high-street trends. Her designs reflect the traditional design sensibility and aesthetics of Britain – a place that she draws inspiration from time and again. In the fast-paced world of fashion where trends change faster than seasons, it is refreshing to see Yull Shoes that are conventional yet modern.

Excerpts from the interview:

Q: Tell us a little about your brand Yull Shoes.

A: A boutique luxury, affordable brand. We strive ourselves on being truly British through and through: designed, inspired and manufactured in Britain.

Q: What do you think about a platform like AtMayfair, which aims to bring luxury lifestyle at your fingertips?

A: It is a great way for people to find out about brands that they otherwise may not have discovered and it’s an all in one platform so you can pick an entirely unique quality outfit, all in one place.


Q: What is the one item of accessory that takes you from AM to PM?

A: A pair of Yull Mayfair Heels!

Q: Five things you never forget to carry in your bag

A: The obvious ones are money, bank cards, house keys and mobile phone. However also: hand sanitiser, tissues, fold up bag, headphones and paper diary – I love to still write everything down.


Q: Favorite fashion bloggers

A: Really love Carried Harwood from WishWishWish at the moment that I discovered here on Instagram, I just love all of her pictures. My favourite and most supportive bloggers so far have been A Daisy Chain Dream, The Style Rawr and Credit Crunch Chic.

Q: Favorite mobile apps

A: Instagram, City Mapper and BBC News

Q: How do you unplug from work?

A: I’m terrible at it, I never really do!


Q: Physical copy or eBooks?

A: Hmmm, a hard one. I prefer eBooks if it is a newly written book that doesn’t have any photos. However, if it’s an old classic or a book with lots of illustrations then it has to be a hard copy.

Q: Your design inspiration

A: Britain!

Q: What advice would you give to people aspiring to work in the luxury shoe industry?

A: You have to spend a lot of time on the manufacturing process!



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