Featured Designer Label: Dzhus
Jul 03, 2015|10:19 am
Ukrainian designer and stylist Irina Dzhus launched her eponymous label DZHUS, in 2010. DZHUS is a vanguard yet utilitarian, conceptual wear label that derives its visual identity from innovative structural solutions.
The label’s design concepts are based on interaction and transformation of construction modules, aimed to create new aesthetics of the form – unique and virtually archetypical at the same time, categoric but variable. Each collection is inspired by things at the edge of perception: from spiritual strongholds to abandoned industrial zones.
Reserved colouring and technical textures are characteristic features of DZHUS. Being an absolutely vegetarian-friendly label, all its products are made of violence-free materials and carry a distinctive ideological message.
The label has been crafted keeping in mind women who are perfectionists; women who long for an uncompromisingly complementary form for their own spiritual substance. Neither their age, nor occupation matters, but only their ability to comprehend a piece of clothing intellectually. You can find this exquisite label’s collections on AtMayfair.